The BelieveInMe Foundation Inc. is a non-profit 501(c)3 organization that was founded in order to honor the life of the beloved Elkino Watson Sr., who was a scholar, former University of South Florida football player and free agent of the Chicago Bears. Our organization strives to create an empowering and impactful environment for youth within the South Florida community. While building a legacy in honor of Elkino Watson Sr., we are also focused on building a program that fosters and grooms our youth to succeed on and off the field. 

The BelieveInMe Foundation advances equity by providing marginalized groups with tangible and intangible resources for their economic and educational advancement. Tangible resources include school supplies and backpacks at our back-to-school drives, food for families at our Thanksgiving turkey drives, and the lessened financial strain on families during the holidays through our Believing in Holidays events at which we giveaway toys and bicycles. Intangible resources include the opportunity to gain mentors through attending our football and cheerleading camps as well as becoming part of a brotherhood and sisterhood with their fellow participants who attend year after year.